Burger King has decided to expand their offerings and diversify their products. This week they launched a men's fragrance is the "essence" of a Whopper hamburger. Not a scent for everyone, FLAME by BK captures "the scent of seduction with a hint of flame-broiled meat". This is more than likely a novelty-based promotion intended to get the fast food giant a little additional press and simultaneously endear itself to consumers. The campaign will be celebrated for it's irreverance and be huge hit with marketers (not necessarily the vegetarian ones). Costing only $3.99 you can purchase the stink water at Ricky's locations throughout NYC or get it online HERE. How about a stocking stuffer for the classy fella in your life?