Fashion Overload

You Smell Good Enough To....

Burger King has decided to expand their offerings and diversify their products. This week they launched a men's fragrance is the "essence" of a Whopper hamburger. Not a scent for everyone, FLAME by BK  captures "the scent of seduction with a hint of flame-broiled meat". This is more than likely a novelty-based promotion intended to get the fast food giant a little additional press and simultaneously endear itself to consumers. The campaign will be celebrated for it's irreverance and be huge hit with marketers (not necessarily the vegetarian ones). Costing only $3.99 you can purchase the stink water at Ricky's locations throughout NYC or get it online HERE. How about a stocking stuffer for the classy fella in your life?

Wode Warriors

Wode is the new fragrance by Boudicca that comes in a spray can. The fragrance is an opaque ink-blue color that slowly disappears on the wearer leaving only the scent in the wake of the stain. Already sold out at Colette in Paris, the perfume will soon be available at Barney's. To celebrate the launch, Boudicca's New York graffiti friends went out every night during Paris Fashion Week tagging all over town in blue.

James Franco For Gucci

James Franco is the new face of the men's fragrance Gucci by Gucci. In the ad Franco wanders around a pricey apartment with a scowl on his face while Slave to Love by Roisin Murphy plays.You can catch the behind-the-scenes footage of the commercial shoot HERE.

Gossip Girls Party At Bendel's

Eric Daman, the costume designer for "Gossip Girl", is moonlighting as a window dresser for Henri Bendel. The windows are set to be unveiled at a party August 24th at 6pm and are said to feature mannequins portraying each of the hit show's starlets. Guests will be able to contrast and compare since  Blake Lively, Leighton Meester, Taylor Momsen and Jessica Szohr will be in attendance. The event is hosted by Yves Saint Laurent Beaute and it's rumored the windows will feature garments from Anna Sui, Peter Som and Gryphon.

Armani Signs Knowles

Giorgio Armani continues the Kowles family tradition. Previously, the design label selected Beyoncé Knowles as the face of his fragrance, Emporio Armani Diamonds. Now, Solange Knowles has been named the new Armani Jeans ambassador.The designer explains:

  "Armani Jeans expresses my vision of a young, independent, casual lifestyle with a strong and cool, fashion sensibility Solange epitomizes this style perfectly and brings to it that swing so evident in her new single, 'I Decided.'"

Stopping in London and Cannes, Solange will be outfitted in the clothing line during her current European press tour.

Jessica Gets Fancy

Jessica Simpson will launch her new fragrance "Fancy" on August 15th. A veteran of the perfume game, Simpson previously designed a line of scents that could literally be licked and tasted, appropriately titled "Dessert". Although I don't totally buy that these words came out of her mouth, her publicist swears Jess said:

"With "Fancy" I wanted to create a pretty fragrance, one that I could be just as comfortable wearing on the red carpet or every day with my favorite jeans. For me Fancy is just that–fancy. This is a special fragrance–personal, whimsical, playful and romantic with a heart of gardenia, an essence I truly cherish."

Seriously... Essence? Whimsical? Whatever you say Miss Publicist. I don't know If I believe Simpson can do long division, but I digress.

The fragrance development deal was signed with Parlux and the Camuto Group. Parlux has already tackled the celebrity-fragrance market with both Maria Sharapova and Paris Hilton.

Uncommon Law for Dior

Jude Law, the beautiful Brit with uncommon good looks has just been signed to be the new face of Dior Parfums. Women's Wear Daily reports that the star is fronting the campaign for Dior's latest scent and that shooting has just wrapped in the Bahamas. Unfortunately, the ads will not be seen in the UK and US. Although Law will represent the new scent worldwide, it's believed that a male model will replace him in the advertisements for Britain and the States.