The Swarovski people are shrewd marketers who are quick to inject themselves in to any high profile event. From dazzling backdrops at the Academy Awards to architectural "chandeliers" produced by Zaha Hadid.
For the "Sex and the City" festivities in NYC tonight they provided over 10,00 crystals for a backdrop to the pick carpet guests entered among over half a million dollars worth of crystals that are on display.
At the after party at the MOMA Sculpture garden, over 500 heart ornaments are on view hanging from trees with a gigantic "blossom chandelier" sporting pink and green stones. Additionally, A crystal encrusted sofa by Edra, covered in over 1,000 crystals and worth more than $100,000, a centerpiece, as will a 12 x 8 foot crystal curtain with 160 stands of crystal (for a total of 7,240 crystals. More than 30 crystal lanterns were used to adorn the tables, while fuchsia crystals adorn the DJ booth and a giant Kiosque bag sculpture and Silex vases (above) are displayed on the bars. Waiters passing hors d'oeuvres carried trays featuring the SATC logo made entirely of Swarovski crystals as well.
Three signature Swarovski creations are featured in the film, including the Nirvana ring, the Kiosque bag and the Era bag. Crystallized Swarovski Elements are also featured on the cell phone, wedding veil (dress by Vivernne Westwood) and wedding parasol of Parker's character, Carrie Bradshaw.
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