Lydia Hearst is the body of Myla lingerie’s fall-winter ad campaign, which was inspired by Forties Hollywood glamour. Recently the host of National Underwear Day, Hearst has modeled
since 2004 in campaigns including Prada, Louis Vuitton and Bottega
Veneta, and most recently was named Supermodel of the Year at the
Fashion Oscars. She has received a fair amount of attention in the past few weeks for her antics while shooting a campaign for bebe clothing, Max Azria's inexpensive clothing line. The shots spoofed tabloid fodder which included the heiress crashing her car and making out with Danity Kane's Aubrey O'Day before snapping paparazzi.
The Myla campaign, photographed by Ben Hassett, features eight visuals of Hearst in silk and satin undergarments in rich jewel tones offset by black leavers lace and pale retro frilly confections. A preview launch of the visuals was unveiled last week at Myla’s London flagship and Manhattan boutiques
